Everyone loves a good story. If you want to successfully market your business, your branding needs to tell a good story. Since you are in the relationship marketing business, your bestselling tool will always be you. You are the story-teller and your story should reflect who you are, your values and what you believe in. Using social media to market your business is essential to growing your brand and it’s the perfect vehicle to deliver your businesses branding story because it gives anyone the power to reach the world. We particularly recommend Facebook and Instagram platforms because of the direct access to those who are most likely to do business with you and as well as the ability to meet new people who may just become lifelong customers.
Check out these three expert tips on how you can build your story through social media:
Define Your Brand
People drawn to authenticity and they want to do business with someone who they feel is “real.” Your social media should reflect who you are online and off. In order to help build your story, you should write down three to five different themes that define you. Let’s say you are into staying in shape, you own your business and you love to cook as a hobby. Your themes would be: Fitness Guru, Mompreneur and Foodie. Now choose three to five personality characteristics that support the type of person you are. If you are a positive person who cares for others and are also driven by success, you can choose words like: optimistic, compassionate and ambitious. Use these themes and characteristics in your profiles and in your posts to draw like-minded people. Anyone who visits your accounts should immediately know your interests and what kind of person you are.
Now that you have figure out your themes, it’s time to start posting. The number one key for building your brand is consistency in your messaging and timing. You’ll want to post fresh content at least once a day and no more than two to three times a day. This will ensure that your posts and profile will be more likely to pop up in front of more people whenever they check their feeds. The best way to create the best content for your brand, we recommend that you practice the Power of the 3E’s: Educate, Entertain and Empower. Your posts should be able to do one of these things, but all three is even better. Remember, a lot of people can empower and entertain, but with your business and products, educating others on what you have to offer will be most effective.
Leverage Your Live Video
Nothing pops and creates more buzz than online videos. Not only are videos great at instantly showcasing your personality, they also establish a trust factor with your audience. Once you establish that trust, you’ll have a customer for life. The most engaging video content is when you can show your authentic self. A few ideas for creating videos: review your products so your customers can see it in action, show off your Real Results parties, or perform a random act of kindness. Your social media feeds should look and feel like a nonstop television channel starring you and your business.
If you want to engage with more prospective customers, you need engaging content. The most cost-effective marketing tools you can use are your free social media accounts. Follow these three steps and you’ll be driving new traffic and attracting more customers.